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Riedel Copenhagen has a sustainability strategy that was developed and anchored by the brand’s founder and covers both environmental and social aspects of the company. As a one-person company, the strategy is integrated into all daily decisions – from material selection and production to design and customer communication.

Environmental strategy 

• All designs are produced in small quantities or as made-to-order to avoid overproduction.
• Fabrics are carefully selected from European deadstock inventories or purchased in limited quantities to reduce waste and extend the lifespan of existing materials.
• Designs are produced locally in Copenhagen as well as in collaboration with specialized producers in Italy (shirts), which ensures high quality, transparency and reduced transportation compared to global mass production.
• Riedel Copenhagen offers the customization and repair of its own designs, as well as subsequent adjustments, which extends the lifespan of the products and supports more responsible consumption.
• The design philosophy is based on durability: timeless silhouettes, high quality and versatile styles, created to be used for many years.

Social strategy

• Preserve and continue the classic tailoring craft in a modern context and make it more accessible.
• Create transparency through active communication with customers about processes, materials, and values.
• Design with a focus on strengthening different body types and identities, rather than following narrow trends and ideals.

Follow-up and responsibility

The sustainability strategy is reviewed annually by the founder in order to set new goals and further develop working methods. Progress and insights are shared openly through social media, the website, and direct dialogue with customers.

By integrating sustainability into both daily decisions and long-term vision, Riedel Copenhagen works purposefully to build a responsible, transparent and future-proof fashion brand.

 

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Riedel Copenhagen has a sustainability strategy formally approved and led by the founder,
covering both the environmental and social aspects of the business. As a one-person brand, this
strategy is fully integrated into everyday decision-making across sourcing, production, design, and
customer communication.

Environmental Strategy 

• All designs are produced in small quantities or made-to-order to avoid overproduction.
• Fabrics are carefully selected from European deadstock or sourced in limited quantities to reduce waste and extend the life cycle of existing materials.
• Production takes place locally in Copenhagen as well as in collaboration with specialised manufacturers in Italy (shirts), ensuring high quality, transparency, and reduced transport compared to global mass production.
• Riedel Copenhagen offers alterations and repairs of its own designs, as well as post-purchase adjustments, extending the lifespan of each garment and supporting more responsible consumption.
• The design philosophy is centred on longevity: timeless silhouettes, high-quality craftsmanship, and versatile styles created to be worn for many years.

Social Strategy
• Preserve and promote traditional tailoring craftsmanship in a contemporary context, making it
more accessible.
• Communicate actively with customers about processes, materials, and values, creating
transparency and awareness.
• Designs empower diverse bodies and identities by going beyond narrow trend cycles and
beauty ideals.

Monitoring & Accountability
The sustainability strategy is reviewed annually by the founder to set new goals and refine
practices. Progress and insights are shared transparently through social media, the website, and
direct dialogue with customers. By embedding sustainability into both daily practices and long-term
Vision, Riedel Copenhagen commits to building a responsible, socially engaged, and future-facing company
fashion brand